Running a WooCommerce store is not an easy task. But, having an attractive and easy-to-navigate product page can make it easier. Although WooCommerce is a very resourceful platform, its default product page templates might not always meet your unique brand, style, and store needs.
To offset this, WordPress gives you the tools and freedom to make various changes to your WooCommerce product pages without the need for extensive coding knowledge. However, this option could still fall short, which is where the ShopBuilder plugin comes in.
In this piece, we’ll be looking at why and how to Customize WooCommerce product page using a plugin. So, let’s begin!
What is a WooCommerce Product Page?
The product page is where the details of a specific product are located; this is not to be confused with the shop page. The WooCommerce platform offers a ready shop page on which you can showcase a list of all your products. Only when you click on one of the products do you land on its product page.
Why Customize Your Product Page?
If you want your product page to have nothing but the bare minimum required to sell products, the default WooCommerce product page is good enough. However, this is quite limiting since you can’t add various media types or product variation swatches.
You will need to customize your product page if you want to ensure:
- Brand Consistency: Customizing your product pages enables you to align them with your unique brand atmosphere. This includes the brand colors, fonts, and overall design. The result is a more cohesive and professional feel to your entire website.
- Better Customer Experience: Upgrading from the default product display gives you a chance to improve the customer shopping experience. As they navigate and view actual videos and images of the products and product swatches, they get a better feel of the products.
- Increased Conversions: The elements you add to your product pages can drive conversions. Adding user reviews, related products, and variation swatches makes your customers likelier to purchase your products.
- More Product Information: Showcasing videos, variation swatches, 360 images, FAQ tabs, and other elements to your product pages give your customers more comprehensive product info.
All these are enough reasons why most people refuse to settle for the default WooCommerce product pages. Now let’s see how you can actually customize your product pages smoothly without the need for coding expertise.
How to Customize WooCommerce Product Page: Step-by-step Guide
Customizing any part of your website has become increasingly easier with various WordPress extensions and plugins. Customizing your WooCommerce product page is a walk in the park with the ShopBuilder plugin. You need to install the plugin to get started on your customization journey.
